Look Good Feel Better: Dry July + Feel Better Month

Look Good Feel Better is Dry July’s sponsor charity and, in partnership with Farmers, wanted to capture the delicate, deep and life-transforming experience of going to their classes for people affected by cancer.


We embarked on a nation-wide road trip capturing their workshops and capturing documentary-style short-form videos to tell patients’ stories to be used for the charity’s digital and in-store marketing. Despite the challenges of Covid-19, the campaigned helped raise over 1 million dollars.



“2113 translated the brief for connection and caring of the programme in such a sensitive way. The films capture the moments and the stories are told with great care. While filming took place before COVID 19 – having the ability to be agile and change the messaging was worked on and executed seamlessly. The resulting work resonated with New Zealand and enabled Look Good to share the work that continued throughout lockdown and the subsequent months. We are truly grateful for the passion and professionalism 2113 has for Look Good Feel Better and we look forward to how we will continue to develop and share our participants’ stories.” – Clare O’Higgins, General Manager at Look Good Feel Better