Look Good Feel Better: Dry July + Feel Better Month 2021

Look Good Feel Better is Dry July’s sponsor charity and, in partnership with Farmers, wanted to capture the delicate, deep and life-transforming experience of going to their classes for people affected by cancer.


We created a multifaceted campaign comprised of stills and video content to be used for the charity’s digital, billboard and in-store marketing. Despite the ongoing challenges of Covid-19 for a second year running, the campaigned helped raise a record-breaking 1.6 million dollars.


  • 13 videos between 30 – 90 seconds in length
  • 100 stills for ongoing use in promotional material, taken by award-winning photographer Sacha Stejko


“2113 translated the brief for connection and caring of the programme in such a sensitive way. The films capture the moments and the stories are told with great care. We are truly grateful for the passion and professionalism 2113 has for Look Good Feel Better and we look forward to how we will continue to develop and share our participants’ stories.” – Clare O’Higgins, General Manager at Look Good Feel Better