TradeWorks: Talking Trade

For five years, we have been working with with TradeWorks to create informal and dynamic social media video content. In 2022, we filmed across Waikato and Tāmaki Makaurau – interviewing key industry experts including Philip Gregan (CEO New Zealand Wine), Sir William Gallagher, Justine Arroll (General Manager Trade Strategy Fonterra), Traci Houpapa MNZM and Professor Alexander Gillespie. The 2022 campaign delivered strong results, with large increases in engagement, visibility and following across TradeWorks channels. Back in 2017, Radio NZ reported on our first campaign for them.


6 x 60-120 second videos for social media channels


“2113 Creatives apply their craft to bring complex issues to life. Trade can seem very complicated but the series of videos Miryam and Jack made for Trade Works NZ captured extremely well some important concepts in an imaginative and engaging way. The team was great to work with. Thanks 2113!” – Stephen Jacobi, Executive Director NZIBF